With a different part of the world on sale each week leading up to Black Friday (and deals on all destinations during Black Friday day), this piece was designed to introduce potential travelers to all the different ways they could save in November.
Emails
Over the course of the campaign, we sent over 50 emails that were versioned to target different audiences; this represents a small cross section of those sends.
Social
We also posted about the deals on our Facebook and Instagram pages.
